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Advertising

ALL THE FULL SERVICE YOU’D EXPECT FROM, WELL, A FULL-SERVICE SHOP. MEDIA PLANNING AND BUYING. CREATIVE DEVELOPMENT. STRATEGY AND RESEARCH. AND IMPLEMENTATION ACROSS ALL CHANNELS.

Analytics

and Data Management

WHERE THERE’S DIGITAL, THERE’S SOCIAL. HOLISTIC SOCIAL MEDIA PRACTICE THAT INCLUDES SOCIAL MEDIA STRATEGY, SOCIAL LISTENING, AND REPUTATION MANAGEMENT; INFLUENCER OUTREACH; COMMUNITY ENGAGEMENT; PAID SOCIAL MEDIA; APP DEVELOPMENT; SOCIAL MEDIA MANAGEMENT PLATFORMS; AND REPORTING.

Brand Identity

WHILE HAVING A STRONG LOGO IS IMPORTANT, BRANDS NEED MORE. A LOGO IS SIMPLY A SIGNATURE, A SYMBOL THAT STANDS FOR A BRAND, AND WHILE WE DO MANY OF THEM EACH YEAR, IT’S ALWAYS IN CONJUNCTION WITH AN IDENTITY. OUR IDENTITIES ARE A SUITE OF VISUAL AND VERBAL ELEMENTS THAT WORK TOGETHER, BUILD ON ONE ANOTHER, AND CREATE A FULL EXPRESSION OF WHAT A BRAND STANDS FOR – SOMETHING A LOGO CAN RARELY DO ON ITS OWN.

Cause Branding

OUR CAUSE BRANDING OFFERING INCLUDES BRAND DEVELOPMENT, CREATIVE DEVELOPMENT, DIGITAL STRATEGY, SOCIAL MEDIA STRATEGY, MESSAGE DEVELOPMENT AND TRAINING, AND PARTNERSHIP CULTIVATION AND ACTIVATION.

Content Creation

WE HAVE AN IN-HOUSE MOTION GRAPHICS STUDIO, A ON-STAFF DIRECTOR/CINEMATOGRAPHER, A GROWING NUMBER OF CONTENT CREATORS, AND THE IN-HOUSE RESOURCES NECESSARY TO EDIT AND RECORD VOICEOVERS (LIVE IN THE STUDIO OR PATCHED IN FROM ANYWHERE–MOST RECENTLY BULGARIA), PERFORM SOUND DESIGN OR EFFECTS, AND PROVIDE DIGITAL RADIO SPOT DELIVERY SERVICE THROUGH OUR STATE-OF-THE-ART EDITING AND RECORDING STUDIO.

Direct Marketing

WE DEVELOP AND EXECUTE DIRECT RESPONSE TV, DIRECT RESPONSE RADIO, DIRECT MAIL, EMAIL, ONLINE MARKETING CAMPAIGNS, AND DIRECT RESPONSE PRODUCT PLACEMENT. ALL OUR CAMPAIGNS HAVE ONE GOAL: TO DRIVE RESPONSE AND DELIVER POSITIVE RETURN ON INVESTMENT FOR OUR CLIENTS.

Experiential Marketing

WE CAN TAKE YOUR MESSAGE OUT TO THE FIELD. INTEGRATED PROGRAMS FOR CONSUMER AND TRADE. CONCEPT THROUGH EXECUTION OF PROMOTIONAL PLATFORMS, POINT-OF-SALE AND VISUAL MERCHANDISING, EXPERIENTIAL BRANDING, EVENT AND TRADE SHOW MARKETING, AND PRODUCT LAUNCHES.

Graphic Design

WHEN YOU CONSIDER THAT DESIGN IS WHERE THE RICHARDS GROUP ORIGINATED, YOU HAVE TO EXPECT OUR DESIGN GROUP TO BE AMONG THE MOST RECOGNIZED IN THE COUNTRY. (AND THEY ARE.) LOGOS AND BRAND IDENTITY, WEBSITE DESIGN, IN-STORE AND EVENT DESIGN, PACKAGE DESIGN, ENVIRONMENTAL DESIGN, AND GRAPHIC STANDARDS AND SYSTEMS – THIS GROUP DOES PRETTY MUCH EVERYTHING EXCEPT ADVERTISING.

Hispanic Marketing

WHEN YOU CONSIDER THAT DESIGN IS WHERE THE RICHARDS GROUP ORIGINATED, YOU HAVE TO EXPECT OUR DESIGN GROUP TO BE AMONG THE MOST RECOGNIZED IN THE COUNTRY. (AND THEY ARE.) LOGOS AND BRAND IDENTITY, WEBSITE DESIGN, IN-STORE AND EVENT DESIGN, PACKAGE DESIGN, ENVIRONMENTAL DESIGN, AND GRAPHIC STANDARDS AND SYSTEMS – THIS GROUP DOES PRETTY MUCH EVERYTHING EXCEPT ADVERTISING.

Media Planning and Buying

UNLIKE MOST AGENCIES OUR SIZE, WE NEVER DISCONNECTED MEDIA FROM CREATIVE. AT OUR PLACE, THE MEDIA TEAM SITS SIDE BY SIDE WITH ART DIRECTORS, COPYWRITERS, STRATEGIC PLANNERS, PUBLIC RELATIONS PROS, AND DATA ANALYSTS – NOT IN A SEPARATE BUILDING OR SEPARATE CITY.

WE ALSO DON’T FOLLOW THE HERD WHEN IT COMES TO TITLES. WE’RE INTENTIONALLY FLAT AND VIRTUALLY TITLELESS, SO WHERE OTHERS MAY USE TITLES, WE USE YEARS OF EXPERIENCE. WE FIND THAT’S MORE IMPRESSIVE TO OUR CLIENTS.

Mobile Marketing

IF YOU WANT TO FIND YOUR TARGET, YOU HAVE TO GO WHERE THEY GO. STRATEGIC AND TECHNICAL CONSULTING, CONTENT-MANAGEMENT-SYSTEM-POWERED PLATFORM DEVELOPMENT, SOFTWARE DEVELOPMENT KIT INTEGRATIONS, AUDIENCE ENGAGEMENT VIA PUSH AND MOBILE AD SOLUTIONS, AUDIENCE SEGMENTATION AND TARGETING VIA LOCATION-BASED (GEOLOCATION) AND BEHAVIOR-BASED SOLUTIONS, APP STORE STRATEGIES AND PROMOTION, DIGITAL WALLETS, AND MOBILE COMMERCE IMPLEMENTATIONS.

Naming

WHEN YOU PICK A NAMING PARTNER, YOU HAVE QUITE A FEW CHOICES: PUBLIC RELATIONS FIRMS, FREELANCE COPYWRITERS, EVEN COMPUTER SOFTWARE PROGRAMS. SO WHY PICK FLYING START? SIMPLY PUT, WE ARE A DEDICATED NAMING AND VERBAL IDENTITY FIRM. WE’RE KNOWN FOR DEVELOPING NAMES THAT WORK – NAMES THAT CREATE OPPORTUNITIES, OPEN DOORS, MAKE CONNECTIONS, AND STAY TOP-OF-MIND. WE ARE FLUENT IN BRANDING, LINGUISTICS, AND CUSTOMER RESEARCH. WE KNOW YOU NEED A COMPELLING NAME. YOU NEED IT QUICKLY. YOU NEED IT ON BUDGET. AND YOU NEED IT TO SELL ITSELF.

Public Relations

AS A SENIOR MEMBER OF OUR TEAM SAYS, “THERE’S MORE TO PR THAN PRESS RELEASES.” PUBLIC RELATIONS SERVICES INCLUDING COMMUNICATIONS STRATEGY, MEDIA RELATIONS AND SOCIAL MEDIA ENGAGEMENT, INTERNAL BRANDING, THOUGHT LEADERSHIP AFFILIATION, COMMUNITY RELATIONS, SPEECHWRITING, PRESENTATIONS, EVENT PLANNING, CRISIS MANAGEMENT, AND COMMUNICATIONS AND MEDIA TRAINING.

Relationship Marketing

TODAY, CONSUMERS EXPECT A MORE PERSONALIZED EXPERIENCE WITH BRANDS. THIS MAKES APPLYING DATA AND INSIGHTS TO EVERY TOUCHPOINT MORE IMPORTANT THAN EVER. WHETHER CONVERTING PROSPECTS INTO CUSTOMERS OR WORKING TO BUILD LOYALTY THROUGH A ONE-TO-ONE RELATIONSHIP, OUR ROOTS IN DIRECT MARKETING AND CUSTOMER RELATIONSHIP MANAGEMENT MAKE THIS

CUSTOMER-CENTRIC FOCUS SECOND NATURE

.

Search Marketing

THROUGH FULL-SERVICE SEARCH MANAGEMENT AND ENTERPRISE-LEVEL TECHNOLOGIES, WE CAN QUICKLY POSITION OUR CLIENTS WITHIN THE MOST RELEVANT RESULTS THROUGH PAID AND ORGANIC SEARCH OPTIMIZATION. THE RICHARDS GROUP’S SEARCH TEAM HAS WORKED WITH GOOGLE AND YAHOO/BING AS PARTNERS FOR ALMOST TWO DECADES AND IS A MEMBER OF THE GOOGLE BRAND COUNCIL, PARTICIPATING ON THEIR ADVISORY BOARD. WE ARE ALSO A MEMBER OF BING’S PRODUCT ADVISORY GROUP TO HELP SPUR INNOVATION AND RESULTS FOR OUR CLIENTS.

Social Media =

Engagement

WHERE THERE’S DIGITAL, THERE’S SOCIAL. HOLISTIC SOCIAL MEDIA PRACTICE THAT INCLUDES SOCIAL MEDIA STRATEGY, SOCIAL LISTENING, AND REPUTATION MANAGEMENT; INFLUENCER OUTREACH; COMMUNITY ENGAGEMENT; PAID SOCIAL MEDIA; APP DEVELOPMENT; SOCIAL MEDIA MANAGEMENT PLATFORMS; AND REPORTING.

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